Monday, March 18, 2013

Newspaper Has The Chance?


Newspaper. What is newspaper? Newspaper is basically a periodical publication containing news of current events, informative articles, diverse features, editorials and advertising. Nowadays, newspaper has become less popular, especially among the younger generation. Many industry had thought of this question many times, why is newspaper not interested by younger generation these days? The reason is that because newspaper makes them feel bored and it is not that colorful like magazines or other journals, it is simply black and white images had created this kind of result that teenagers had decrease their interest towards newspaper. Besides that, newspaper is mostly about news around the world, not many entertainment channels or even sports channels are produced in it as younger generation had created more interest towards the entertainment world and sports events that are currently happening. Also, the number of people reading newspaper is decreasing because of the modern technology invented so how will the future newspaper be like?

There are ways to attract young readers to read newspaper more often. One of the way is applying more colors onto the newspaper to make it more entertaining and interesting for them. Colors can allow them to be more influenced in newspaper instead of only just two plain colors, black and white, as younger readers love looking at more colorful features anywhere in their eyes. They will often feel bored or exhausted with the same old colors apply on the media, which is the newspaper, because it's not that interesting and will finally cause them to ignore reading any news from it. For example, images with colors can attract young readers to be curious on what are they reading at.

Moreover, newspaper industry should put in more entertainment news into the newspaper so that young readers would feel more relaxed and comfortable with just reading it and this can make the newspaper more saleable in the future. Journalist can view the newspaper in their own perspective to determine what young readers think about the newspaper and can apply better news or entertainment into the newspaper. Examples for entertainment are celebrity's lifestyle, food, creativity and many more.

In addition, have junior journalist programmes collaborating with newspapers. Why junior journalists? It is because that juniors are known as youngsters in the society that can provide reliable and much interesting news for others to read. Comparing junior and senior journalists, junior journalists are more dependable and much understanding towards the thoughts of the young generation nowadays as it can bring more interests among them. Junior journalists with young and immature thoughts could just be similar to the society now, including the adults would like it perhaps. Say writing news about the Hollywood news for example, nowadays youngsters prefer knowing about what are the celebrities out there doing.

Furthermore, industry should organize a campaign open for all youngsters to explain to them about the benefits of reading a newspaper. This campaign can just change their minds of rather reading newspaper than using other media frequently. Reading is a good exercise in everyday life due to the improvement in grammar and ofcourse reading skills. It is better to read on a paper or books instead of reading through the internet because it can worsen eyesight. Besides that, industry should organize more than one campaign for them to get more influenced with newspaper media.

Last but not least, another way that can attract young readers to read newspaper is journalists should consider to dedicate a space for young readers to voice out their views towards the news or any article in the newspaper. Any articles that they have suggestions or comments, they can write it down and send it to the company so the company can improve in advance for the next newspaper distribute. With this, young readers will feel desperate for the next paper to come and will never feel bored of it. 

In a nutshell, in my opinion, the future newspaper should be colorful. Not too rainbow but at least applying some interesting colors onto it and make it refreshing to the society especially young readers. Not only that, to make it more entertaining, newspapers should be put in more entertainment news or even sports news, like about celebrity's lifestyle and so on. Next, the future newspaper should dedicate some space for readers to give opinion of their own so that it can be improved in the future.

Sunday, March 10, 2013

The Impact of Youtube


Youtube is a video sharing website that is well-known internationally, created by three formal PayPal employees. Hundreds and millions of video are being uploaded, shared and viewed on a daily basis by users all over the world. Youtube act as a source of entertainment, information, relaxation and this had changed the world. It is an undeniable fact that Youtube has impacted our society positively and negatively in many ways.

From the political side, politicians are given the opportunity to share their ideas and allow them to voice out their opinions through videos. Meanwhile, it allows the whole world to hear their voices and also to let people notice what they have done for the public. For an example, as election is approaching, Youtube had been flooded with news regarding political parties. It enables citizens to gain information relating to their favoured political party. On the other hand, Youtube also has cultural impact towards the society, just like the milking videos. Student paper The Tab Newcastle reported that students in Edinburgh, Nottingham and Cirencester are all filming their own versions of Milking Newcastle as the trend spreads across the UK’s institutions for higher education. The trend grew and a lot more students made their own version of that video which had caused wastage of milk. Besides that, it has also affected the way the media provides information. Through YouTube, news can be viewed by anyone, or in fact everyone can see it. We used to have blogger but now "Vlogs" also came in line as one of the next trend whereby people take videos of themselves instead of writing it on a blog which would be more interesting for the viewers or the used-to-be-readers. Youtubers like Niga Higa, who post videos on himself talking about the recent issues in Youtube, or Michelle Phan, who shoots herself and teach the viewers how to apply make up. They are examples of how people do vlogs. Youtube has also impacted the educational aspect in our society. Videos of any aspects can be found on Youtube. For instance, if you are not sure of how an AC Generator actually works while studying Physics, you can actually search on youtube and you have a video of people explaining to use giving us animated experiment for us to understand more deeply of what we want to know about. It has enabled us to learn faster and easier in such way.  


In a nutshell, YouTube has made a huge impact to our society with positive and negative effect. For instance, media companies have YouTube  account to promote their broadcast news but somebody may spread fake rumours though YouTube. YouTube should  create the a battleground for issues of censorship to provide to the users, especially some of the users under 18-year-old as YouTube has become the major impact on the eldest culture.Therefore, to protect the privacy of users that YouTube should practice greater censorship that has positive effect on today's popular culture only.